Social Media refers to the FACEBOOK and TWITTER style websites that expedites conversations and interactions amongst their users. Social Media makes it easy to share ideas, photos, videos, likes and dislikes, with anyone and everyone, the world over.

You can find and keep up with your family, friends, and business associates by becoming part of the community… or if you so choose, a bunch of different communities.

The Best Definition Of Social Media has to be Ron Jones’ social media definition:

Social media essentially is a category of online media where people are talking, participating, sharing, networking, and bookmarking online. Most social media services encourage discussion, feedback, voting, comments, and sharing of information from all interested parties.

It’s more of a two-way conversation, rather than a one-way broadcast like traditional media. Another unique aspect of social media is the idea of staying connected or linked to other sites, resources, and people.

The most popular social media websites, besides Facebook and Twitter, include LinkedIn.com, MySpace.com, YouTube.com, Flickr.com, StumbleUpon.com, Delicious.com, and Digg.com. Because of the overall engaging factors, social media should be of huge interest to businesses, of any size and of any service or product offering.

Social Media Marketing is the process of marketing your business by interacting with current and potential clients through these popular social networking sites. The goal is to get massive amounts of exposure for your business, which in turn, should drive more Targeted and Sales-Ready clients and prodspects to your website.

Below is a great diagram of the “SOCIAL” process, by SonarConnects. It shows how you utilize Social Media to interact with and build relationships online, all the while positioning yourself as an expert or an authority with regards to your own products and services.

The benefits of Social Media Marketing

SynerSpect’s Social Media Marketing service delivers *REAL* Benefits to your company:

Internet and Search Engine Exposure
Increased Website Traffic
Corporate or Company Branding
Growing Community
Inbound Links
Higher Search Engine Rankings
Trackable Return On Investment

How SynerSpect uses Social Media

First and foremost, everything we do is wholly dependent upon your specific needs. Usually, Social Media is incorporated with other online marketing components, such as Search Engine Optimization, but we do offer inidividual Social Media Marketing packages that can be specifically designed to meet your needs.